As we close the door on 2015, we want to spotlight five things we learned about special event production this past year. Experiential marketing combined with special event production give event planners the chance to churn out creative ideas to meet the client’s vision. Event Creative produced outstanding special events in 2015 that pushed the limits of the trade. In the process, the event production industry and our team at Event Creative have learned a lot that we are excited to share. See below for the five things we learned about special events production in 2015.
Social Media is a Valuable Tool
2015 was the year of social media. Event Creative made strides to create connections through social platforms between event planners and attendees. With the continual convenience and evolution of instant updating, real-time video, and immediate posting we saw the importance of engaging not only during events, but before and after as well.
Strive to Create Events that Inspire
Event Creative worked hard to get inspired and think outside-the-box. With all of the 2015 trends, we wanted to make our special events relatable and exciting to attendees. Throughout our special event production process, our goal is always to host the type of event that could make a memorable impact. By creating events that leave a lasting impression, attendees are more likely to get involved on social media and share their experiences.
To succeed in special event production, staying informed of industry news is crucial. There are many great resources for event companies, such as HSMAI, Event Marketer, and Special Events. Keep an eye on the leaders of special event production and see what they are doing that works. Paying attention to these publications and people will spark new ideas, provide information about which conferences to attend, and give agencies ongoing opportunities to apply for their awards.
At Event Creative the mindset that we can produce bigger and better special events is instilled in our culture. Hear from your attendees and clients to learn what you did well and what can be improved. Don’t be afraid to receive constructive criticism; it will only enhance your special event production process in the future.
Expand Your Reach
2016 is an exciting year because Event Creative and Venue One Chicago are gearing up to open Venue One North Shore. When planning special events, don’t be afraid to push your limit and host events at new locations that will enhance your event. Introduce new elements and reach out to talented people who can contribute innovative ideas that will create the ultimate experience for guests.
As we prepare for the exciting Venue One North Shore launch, we look forward to taking all that we’ve learned in 2015 about special event production, and applying it to our brand new space. Let us help you produce your next special event. We look forward to hosting your next corporate event, social celebration, or experiential bash!
By: Event Creative
Event Creative is a full-service experiential agency that creates dynamic and meaningful social, digital, and branded experiences for private clients, consumers, and business audiences.
Event Creative’s designers, carpenters, and graphic artists comprise one of the most comprehensive teams in the industry. With complete floral, fabric and set design studios, in conjunction with an extensive inventory of lighting, furniture, sound and video equipment, Event Creative is the one stop shop for all event design and production needs.