The corporate event planning industry is in a constant state of evolution, filled with pioneering strategies and cutting edge concepts. There has been a rise in the use of social media, new tech tools, eco-friendly measures, sustainability and much more. Trends in event planning rarely remain a trend in the following year, but the following are top areas to stay up-to-date on.
These are revolutionary to the events industry – making things easier, quicker and more interactive. The industry has seen an increase in engagement of interactive mobile event apps, both during and outside of events. Below are a few of today’s top apps that every event planner needs.
· Evernote – This is your mobile filing event app; organize your venue research notes, coordinate travel itineraries, and quickly share notes with members of your team.
· Boomset – An app that helps with all of your registration needs, from printing badges, or creating wristbands. It also integrates with other event management platforms.
· Bizzabo – Manages contacts, sends emails, helps create an event website and provides attendees with a great networking experience, this app manages it all.
Video as a medium is one of the most effective ways to stand out and connect with an audience. It’s memorable and catches the eye in a sea of text and static images. Live streaming of events, from conferences to festivals, has helped reach people and create online conversations.
Social Media Ambassadors
Social media continues to capture the attention of many people, and companies recognize that advertising should be placed on these platforms. However, these methods of advertising are often overlooked – this is where social ambassadors come in. Ambassadors help promote an event and drive awareness about an event in a positive and social way.
Emotional intelligence gains speed and that will hold true of events as well. Topics like mindfulness, soft skills and consensus management will continue to be hot topics in sessions. These topics will help increase your offerings.
New technologies such as Eventinterface, helps create a community pre-, during and post-event. It is no longer just about the event, it is about creating engagement among the audience. As the event tech market expands, more event professionals are seeing a direct link between the use of technology and better engagement.
Do you see an other upcoming trends in the corporate event planning space?
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